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In business, the abbreviation "R&D" refers to recreation and discovery.

A) True
B) False

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How does innovation differ from invention and diffusion?

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Innovation draws directly on invention. ...

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The spread of an innovation to other products through imitation is called


A) invention.
B) development.
C) diffusion.
D) applied research.

E) C) and D)
F) A) and C)

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What idea is best illustrated by the example of Alamo auto rentals offering unlimited mileage to drivers and the practice being adopted by other auto rental firms?


A) start-ups
B) diffusion
C) invention
D) fast-second strategy

E) A) and B)
F) None of the above

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Compare and contrast the modern view of technological advance with the traditional view.

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The traditional view of technological ad...

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Economists who contend that oligopolists have a strong incentive to engage in R&D say that


A) the undistributed profits of oligopolists give them a source of readily available, relatively low-cost funds for financing R&D.
B) entry barriers enable oligopolists to sustain the profit they gain from innovation.
C) the large size of oligopolists' R&D departments allows them to use specialized, expensive R&D equipment and employ teams of specialized researchers.
D) all of the other answers are true.

E) A) and D)
F) None of the above

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Process innovation raises the firm's total product curve and lowers its average total cost curve.

A) True
B) False

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The U.S. government has been increasing the portion of its budget and its spending on R&D activities, for the nation's long-term growth.

A) True
B) False

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Process innovation will shift a firm's


A) total product curve upward.
B) total product curve downward.
C) marginal product curve downward.
D) marginal cost curve upward.

E) All of the above
F) B) and D)

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  The table shows the marginal utility schedules for old product X and new product Y for a hypothetical consumer. The price of X is $2, and the price of good Y is $1. The budget of the consumer is $10. If the consumer buys both old product X and new product Y, how much will the consumer buy of each to maximize utility? A) 2X and 3Y B) 3X and 4Y C) 4X and 3Y D) 4X and 2Y The table shows the marginal utility schedules for old product X and new product Y for a hypothetical consumer. The price of X is $2, and the price of good Y is $1. The budget of the consumer is $10. If the consumer buys both old product X and new product Y, how much will the consumer buy of each to maximize utility?


A) 2X and 3Y
B) 3X and 4Y
C) 4X and 3Y
D) 4X and 2Y

E) C) and D)
F) All of the above

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  The table shows the marginal utility schedules for old product X and new product Y for a hypothetical consumer. The price of X is $3, and the price of good Y is $2. The budget of the consumer is $15. If the consumer buys both old product X and new product Y, how much will the consumer buy of each to maximize utility? A) 3X and 4Y B) 3X and 3Y C) 4X and 3Y D) 4X and 4Y The table shows the marginal utility schedules for old product X and new product Y for a hypothetical consumer. The price of X is $3, and the price of good Y is $2. The budget of the consumer is $15. If the consumer buys both old product X and new product Y, how much will the consumer buy of each to maximize utility?


A) 3X and 4Y
B) 3X and 3Y
C) 4X and 3Y
D) 4X and 4Y

E) A) and C)
F) B) and C)

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Assume a firm faces these costs: total cost of capital = $4,000; price paid for labor = $20 per labor unit; and price paid for raw materials = $8 per raw-material unit. Originally the firm produced 2,000 units of output by combining its fixed capital with 200 units of labor and 500 units of raw materials. Now the firm improves its production process so that it can produce 3,000 units of output by combining its fixed capital with 100 units of labor and 500 units of raw materials. What happened to total cost?


A) TC increased by $2,000
B) TC decreased by $2,000
C) TC decreased by $4,000
D) TC remained unchanged

E) B) and C)
F) A) and D)

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If an R&D activity is affordable, the firm should spend on that activity.

A) True
B) False

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The inverted-U theory of R&D suggests that more R&D spending will be done by oligopolists than by firms producing in the other market structures.

A) True
B) False

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Kodak introduced to the marketplace a digital camera that uses no film but takes photos that can be shown on personal computers. This is an example of


A) economies of scale.
B) product innovation.
C) process innovation.
D) venture capital.

E) B) and C)
F) A) and D)

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Why is the percentage of business research and development spending for basic research so small?


A) Basic research is the sole responsibility of university research labs.
B) Scientific knowledge has minimal effect on technological advance.
C) Scientific principles cannot be easily patented or commercialized.
D) Basic research is confusing and not well understood by business executives.

E) A) and B)
F) All of the above

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Inventions and innovations can both be patented.

A) True
B) False

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Discuss how technological advance can increase revenues with new product demand.

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To maximize their satisfaction, consumer...

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  The table shows the expected rate of return, R&D spending, and interest-rate cost-of-funds for a hypothetical firm. Based on the information given, the optimal amount of R&D spending would be A) $45 million. B) $65 million. C) $55 million. D) $75 million. The table shows the expected rate of return, R&D spending, and interest-rate cost-of-funds for a hypothetical firm. Based on the information given, the optimal amount of R&D spending would be


A) $45 million.
B) $65 million.
C) $55 million.
D) $75 million.

E) All of the above
F) None of the above

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Entrepreneurs and innovative firms with past successes in developing products


A) have less access to resources for further innovation.
B) have more access to resources for further innovation.
C) will often turn to the government to fund the next venture.
D) will often turn to international investors to fund the next venture.

E) All of the above
F) A) and B)

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