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Exam 12: Managing Innovation and Fostering Corporate Entrepreneurship

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Question 51

Multiple Choice

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Founders Larry Page and Sergey Brin provide time and resources for Google employees to experiment.Some,such as the Android cell phone platform,have been big winners.Others,such as the Orkut and Buzz social networking systems,have failed.But Google will continue to experiment with new products and services.This is an example of which innovator DNA trait?

A) experimenting
B) associating
C) observing
D) networking

E) C) and D)
F) A) and D)

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Question 52

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Focused corporate venturing permeates all parts of the organization and involves every member of the organization.

A) True
B) False

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Question 53

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Michael Lazaridis got the idea for a wireless email device that led him to found Research in Motion,now called BlackBerry,from a conference he attended.At the conference,a speaker was discussing a wireless system Coca-Cola was using that allowed vending machines to send a signal when they needed refilling.Lazaridis saw the opportunity to use the same concept with email communications,and the idea for the smartphone was hatched.This is an example of which innovator DNA trait?

If a company dramatically lowers prices to take market share from rival firms,this is an example of

Intel uses a forecasting model for potential demand for its chip designs in which they calculate the likelihood of a range of potential demand levels and they established a computer simulation of a production plant.From these models,they gather the information to identify what equipment they definitely will need to order.This helps with pricing as well.What kind of investment analysis tool are they using?

Real options analysis is most appropriate when

Dispersed approaches to corporate entrepreneurship are often found in organizations with a strong spirit of entrepreneurship.

If not all corporate venture efforts are financially rewarding,how else might they be evaluated?

Which kind of risk taking requires that a company borrow heavily or commit a large portion of its resources in order to grow?

According to the text,________,which support fledgling startups are often used to pursue specific entrepreneurial ventures developed by ________.

Business incubators are designed to support fledgling entrepreneurial ventures until they can operate as stand-alone businesses.

Explain why the seeds versus weeds dilemma is important.

One of the important questions the corporation must address in assessing the effectiveness of its venturing initiatives is that of the sustainability of its basis of competitive advantage.