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Exam 9: Enterprise Applications to Manage Supply Chains and Respond to Customers

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Question 51

True/False

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There are versions of enterprise software that can be obtained through software service providers over the Web.

A) True
B) False

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Question 52

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________ applications are based on organization-wide definitions of data.

A) Digital
B) Management
C) Enterprise
D) Marketing

E) B) and D)
F) B) and C)

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Question 53

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A network of organizations and business processes for procuring raw materials,transforming these materials into intermediate and finished products,and distributing the finished products to customers is called a

________ CRM includes customer-facing applications such as tools for sales force automation,call centre and customer service support,and marketing automation.

Enterprise systems feature a set of integrated software modules and a central database that enables data to be shared by many different business processes and functional areas throughout the enterprise.

The bullwhip is tamed by reducing uncertainties about demand and supply when all members of the supply chain have accurate and ________ information.

It can cost six times more to sell to a new customer than to an existing customer.

A touch point (also known as a contact point)is a method of interaction with the customer,such as telephone,e-mail,customer service desk,conventional mail,Web site,wireless device,or retail store.

Large companies with many operating units in ________ locations have used enterprise systems to enforce standard practices and data so that everyone does business the same way worldwide.

Analytical CRM applications

The ________ between push- and pull-based models is summarized by the slogan "Make what we sell,not sell what we make."

Analytical CRM uses a customer data warehouse and tools to analyze customer data collected from the firm's customer touch points and from other sources.

A build-to-order supply-chain model is also called a ________ model.

There are versions of enterprise software packages ________ for small businesses.

Some firms experienced enormous operating problems and losses when they first implemented enterprise applications because they did not understand how much organizational ________ was required.

The ________ portion of the supply chain includes the company's suppliers,the suppliers' suppliers,and the processes for managing relationships with them.

Many,especially ________ companies,still share product information over the phone,via e-mail,or through faxes.

Around the globe,companies are increasingly becoming more connected,both internally and with other companies.

After implementing enterprise software from Oracle,Alcoa eliminated many ________ processes and systems.

________ is built around thousands of predefined business processes that reflect best practices.