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Exam 5: Understanding Consumer Behavior

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Question 61

Multiple Choice

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An aspiration group is one

A) to which a person belongs and wishes to continue with.
B) that a person wishes to be a member of or wishes to be identified with.
C) that a person wishes to maintain a distance from because of differences in values or behaviors.
D) that a person knows he or she can never really fit into because of basic cultural differences.
E) that a person feels is significantly above him or her in terms of socioeconomics.

F) A) and E)
G) A) and D)

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Question 62

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Situational influences refer to

A) the five aspects of the purchase situation that impact the consumer purchase decision process: purchase task,social surroundings,physical surroundings,temporal effects,and antecedent states.
B) the temporary impediments to a consumer's purchase decision.
C) psychological concepts that are useful for interpreting buying processes and directing marketing efforts.
D) the feelings of postpurchase anxiety that can arise from a number of different factors including social surroundings,physical surroundings,psychological effects,and precedent states.
E) both the objective and subjective attributes a consumer uses to compare different products and brands.

F) A) and B)
G) None of the above

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Question 63

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What percentage of U.S.consumer product sales is directly based on word-of-mouth activity among friends,family,and colleagues?

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware is referred to as the

Amanda plans to go for a run after her classes are over.As she is lacing up her running shoes,she notices that one of the shoe's seams is unraveling,and she thinks it is about time for a new pair.In which stage of the consumer purchase decision process is Amanda at that moment?

Name the five situational influences that affect the consumer purchase decision process.

Lifestyle refers to

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read,"Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

The BMW StreetCarver is a $495 skateboard that features BMW's technology in its wheel suspension,which stabilizes the board's sleek design and allows for greater control around sharp curves.BMW wants its skateboard to be within the consideration set of potential skateboard buyers.In this case,it will most likely focus on

VALS groups of consumers motivated by ________ are those who are guided by knowledge and principle.

The energizing force that stimulates behavior to satisfy a need is referred to as a(n)

In behavioral learning,a ________ is the action taken by a consumer to satisfy a drive.

Many University of Florida students,fans,and others view themselves as part of "Gator Nation," the name of the ________ given to supporters of the University of Florida's educational and athletic programs.

When strolling through the grocery store,a toddler tells her mother,"Yuck,I don't like peas." Her mother puts down the peas and chooses green beans instead.The role of the toddler in this purchase was that of

Glow Pets,from the makers of Pillow Pets,are a light-up pillow product designed for young children.The pillows are colorful animals that produce a soft light for 20 minutes at a time and were produced for children with a fear of the dark.The company aired ads on various TV programs showing children being comforted and sleeping restfully with a Glow Pet,making parents and kids alike desire such a situation.The content of the advertising's message most likely focuses on which stage of the consumer purchase decision process?

Figure 5-6 -According to Figure 5-6 above,D defines what level in the Maslow hierarchy of needs?

Kendall was excited to begin her new job after she graduated from college.Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?

Figure 5-5 -In Figure 5-5 above,A represents the ________ influences that can affect the consumer purchase decision process.

When Jeremy said,"It's really hard for me to get to class on time without a car," he was entering which stage of the consumer purchase decision process?

When General Mills repeatedly advertises that a cake baked from a Betty Crocker mix tastes just like homemade,it is influencing which type of learning?