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databases in the data warehouse model?


A) competitor and industry information, mailing lists, and stock market analysis
B) marketing, sales, inventory, and billing
C) marketing information, sales information, and stock market analysis
D) data mart 1, data mart 2, and data mart 3

E) A) and C)
F) None of the above

Correct Answer

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What includes data that change based on user actions?


A) content creator
B) content editor
C) static information
D) dynamic information

E) B) and C)
F) All of the above

Correct Answer

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In terms of big data what is volume?


A) includes different forms of structured and unstructured data
B) includes the uncertainty of data, including biases, noise, and abnormalities
C) includes the scale of data
D) includes the analysis of streaming data as it travels around the Internet

E) A) and D)
F) A) and B)

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Which of the following contains a subset of data warehouse information?


A) data miner
B) data mart
C) data pool
D) data analyzing tool

E) A) and B)
F) All of the above

Correct Answer

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Which of the following provides real-time information in response to requests?


A) sales system
B) transactional system
C) real-time system
D) salary system

E) A) and B)
F) B) and D)

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What are advanced analytics?


A) processes and manages algorithms across many machines in a computing environment
B) focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization
C) occurs when the user goes into an emotional state of over-analysis (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome
D) a business analytics specialist who uses visual tools to help people understand complex data

E) B) and C)
F) C) and D)

Correct Answer

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A database maintains information on ________.


A) inventory
B) transactions
C) employees
D) All of these are correct.

E) A) and B)
F) B) and C)

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Which of the following refers to the extent of detail within the information?


A) knowledge information
B) information granularity
C) chance information
D) information analytics

E) All of the above
F) A) and B)

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A data mart contains a subset of data warehouse information.

A) True
B) False

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A data miner is a business analytics specialist who uses visual tools to help people understand complex data.

A) True
B) False

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Determining if there are any duplicate customers in the data is an example of a unique characteristic of high-quality information.

A) True
B) False

Correct Answer

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What determines the accuracy and completeness of organizational data?


A) data quantity audit
B) data quality audit
C) data intelligence audit
D) data accuracy audit

E) None of the above
F) B) and D)

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Which of the following would not be considered part of the consistent characteristic of high-quality information?


A) Do all sales columns equal the total for the revenue column?
B) Is the two-digit state code missing in the information?
C) Is all summary information in agreement with detailed information?

D) All of the above
E) A) and B)

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Which of the following focuses on how individual users logically access information to meet their own particular business needs?


A) physical view
B) logical view
C) data mart view
D) data view

E) A) and D)
F) All of the above

Correct Answer

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Prediction is a statement about what will happen or might happen in the future; for example, predicting future sales or employee turnover.

A) True
B) False

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What is a logical data structure that details the relationship among data elements using graphics or pictures?


A) data model
B) data element
C) data mining tool
D) data mart tool

E) A) and B)
F) None of the above

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Master data management (MDM) is the practice of gathering data and ensuring that it is uniform, accurate, consistent, and complete, including such entities as customers, suppliers, products, sales, employees, and other critical entities that are commonly integrated across organizational systems.MDM is commonly included in data governance.

A) True
B) False

Correct Answer

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What is data that is not defined, does not follow a specified format, and is typically freeform text such as emails, Twitter tweets, and text messages?


A) structured data
B) machine-generated data
C) human-generated data
D) unstructured data

E) A) and B)
F) A) and C)

Correct Answer

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Speech analytics is heavily used in the customer service department to help improve processes by identifying angry customers and routing them to the appropriate customer service representative.

A) True
B) False

Correct Answer

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What are the rules that help ensure the quality of information?


A) information integrity
B) integrity constraints
C) relational integrity constraints
D) business-critical integrity constraints

E) C) and D)
F) All of the above

Correct Answer

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