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When the GE wind energy business tapped into world-wide talent, it was able to expand using a(n) _________________ strategy.


A) focus
B) diversification
C) unrelated
D) generic

E) A) and B)
F) A) and C)

Correct Answer

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In the quest to achieve competitive advantage in global markets, competitive pressures require that firms do what they can to _______ unit costs so that consumers will not perceive their product and service offerings as too expensive.


A) raise
B) decentralize
C) define
D) lower

E) A) and C)
F) All of the above

Correct Answer

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A U.S. firm expands into China and Canada at exactly the same sales volume. The physical distance is the only factor that affects the true distance between the countries.

A) True
B) False

Correct Answer

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Industries in which proportionally more value is added in upstream activities are more likely to benefit from a global strategy than those in which more value is added downstream (closer to the customer).

A) True
B) False

Correct Answer

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International expansion can extend the life cycle of a product that is in its maturity stage in the company home country.

A) True
B) False

Correct Answer

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When considering the export decision, firms should not partner with local distributors because many foreign markets are nationally regulated.

A) True
B) False

Correct Answer

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Arbitrage opportunities are simple trading opportunities and therefore account for little of the success Walmart experiences.

A) True
B) False

Correct Answer

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Customer needs and interests are becoming increasingly divergent worldwide, according to Theodore Levitt.

A) True
B) False

Correct Answer

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The need to attain economies of scale encourages multinational firms to operate under a multidomestic strategy.

A) True
B) False

Correct Answer

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Reverse innovation occurs when a company develops a product that meets the needs of a developed country and then adapts it to the needs of the developing country.

A) True
B) False

Correct Answer

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According to Michael Porter, firms that have experienced intense domestic competition are


A) unlikely to have the time or resources to compete abroad.
B) more likely to demand protection from their governments.
C) most likely to design strategies aimed primarily at the domestic market.
D) more likely to design strategies that will allow them to successfully compete abroad.

E) B) and D)
F) All of the above

Correct Answer

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According to studies by Rugman and Verbeke, most of the 500 largest companies in the world are global.

A) True
B) False

Correct Answer

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The laws and the enforcement of laws associated with the protection of intellectual property rights represent a significant currency and management risk to multinational firms.

A) True
B) False

Correct Answer

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A key tenet of a transnational strategy is improved adaptation to all competitive situations as well as flexibility by capitalizing on communication and knowledge flows throughout the organization.

A) True
B) False

Correct Answer

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What agreement entails the creation of a third-party legal entity?


A) strategic alliance
B) joint venture
C) licensing
D) exporting

E) A) and B)
F) A) and C)

Correct Answer

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According to the textbook, _______________ economic integration has progressed as a faster pace than _________ economic integration.


A) global; international
B) international; regional
C) regional; global
D) regional; inter-regional

E) A) and C)
F) A) and B)

Correct Answer

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The __________ entail the creation of a third-party legal entity, whereas the __________ do not.


A) licensing agreements; joint ventures
B) strategic alliances; joint ventures
C) joint ventures; strategic alliances
D) franchising agreements; strategic alliances

E) A) and B)
F) B) and C)

Correct Answer

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With regard to factor conditions, the pool of resources that a firm (or nation) has is much more important than the speed and efficiency with which these resources are deployed.

A) True
B) False

Correct Answer

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As in the case of Siebel Systems (now part of Oracle) , elements of a global strategy may facilitate the competitive advantage of differentiation by


A) increased freedom of individual business units to adapt to local tastes.
B) the creation of a worldwide network to achieve consistent service regardless of location.
C) flexibility in applying Research and Development to meet country-specific needs.
D) tailoring products to meet country-specific needs.

E) All of the above
F) A) and D)

Correct Answer

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Theodore Levitt, a marketing strategist, argued that people around the world are willing to sacrifice preferences in product features, functions, and design for lower prices and lower quality.

A) True
B) False

Correct Answer

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