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Green Curry is a restaurant that caters to the needs of a small percentage of highly health-conscious consumers.It has an all-organic, vegan menu.Since there are very few restaurants that offer the same unique services, customers are willing to pay a premium price for its products and services.In this scenario, Green Curry is following a _____.


A) product diversification strategy
B) liquidation strategy
C) mass market strategy
D) focused differentiation strategy

E) A) and D)
F) B) and D)

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What are the two different generic business strategies available to firms?

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There are two fundamentally different ge...

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How are the benefits different for cost leadership and differentiation strategies when analyzing the power of suppliers in an industry?

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A cost leader is fairly well isolated fr...

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As the cumulative output in a firm increases, managers learn how to optimize the production process and improve workers' performance through repetition.This drives down the per-unit cost.Which of the following phenomena is best described here?


A) Learning effects
B) Network effects
C) Diseconomies of scale
D) Productivity frontier

E) A) and D)
F) B) and C)

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List how economies of scale contribute to a firm.

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Economies of scale allow firms...

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The concept of a(n) _____ attempts to capture both learning effects and process improvements at firms.


A) managerial grid
B) growth matrix
C) experience curve
D) diminishing utility curve

E) C) and D)
F) None of the above

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Which of the following situations will have greater effects from economies of scale than from learning effects?


A) When conducting surgeries
B) When practicing corporate law
C) When mass manufacturing pens
D) When making business decisions

E) A) and D)
F) A) and C)

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What is higher value associated with?

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Higher value tends to require higher cos...

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How do experience-curve and learning-curve effects help a business gain competitive advantage?

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Learning by doing can drive down cost.As...

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BuyMart Inc.is a large chain of hypermarkets.It has cost benefits due to its extensive operation.The company's marketing and sales, logistics, administrative, and other such related costs get divided between a large number of product units stocked in its stores.This makes it difficult for smaller retail stores and supermarkets to compete against BuyMart's low prices.Thus, BuyMart has a competitive advantage due to its:


A) superior customer service.
B) time compression economies.
C) economies of scale.
D) learning-curve effects.

E) B) and D)
F) All of the above

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Which of the following sources of differential appeal is least effective in helping a firm sustain its advantage?


A) Reputation for innovation
B) Reputation for quality
C) Superior customer experience
D) Observable product features

E) A) and B)
F) None of the above

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Why is keeping its costs the lowest in the industry not the only focus of a firm pursuing cost-leadership strategy?

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The low-cost leader needs to stay vigila...

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What does a firm that pursues a cost-leadership strategy primarily focus on?

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The goal of a cost-leadership strategy i...

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When a firm applies its current knowledge to enhance its performance in the short term, it is referred to as _____.


A) exploitation
B) exploration
C) pattern recognition
D) lateral thinking

E) None of the above
F) B) and D)

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Which of the following factors contributes to the success of the cost-leadership strategy of Ryanair airlines?


A) The high input costs
B) The luxury services
C) The lower value gap
D) The rock-bottom air fares

E) B) and C)
F) A) and B)

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What is a focused differentiation strategy? Explain with the help of an example.

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Student answers will vary.
In a focused ...

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How does the availability of complements act as value drivers?

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The availability of complements is an im...

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The productivity frontier represents a(n) :


A) convex structure (bulging inward) to capture the trade-off between value creation and production cost.
B) set of best-in-class strategic positions the firm can take relating to value creation and low cost at a given point in time.
C) output level a firm must operate at to achieve the break-even point.
D) combination of two commodities that can be purchased with a fixed amount of budget.

E) B) and D)
F) A) and B)

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How does quality act as a value and cost driver in integration strategy?

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The quality of a product denotes its dur...

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_____ is when a firm is searching for new knowledge that could enhance its future performance.


A) Pattern recognition
B) Reverse mentoring
C) Exploitation
D) Exploration

E) None of the above
F) C) and D)

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