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The __________ chain consists of all parties involved,directly or indirectly,in obtaining raw materials or a product.

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Porter has identified three generic business strategies,including focused,broad cost leadership,and switching strategy.

A) True
B) False

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Updating business strategies is a continuous undertaking,as internal and external environments ________.


A) become less competitive
B) rmain stagnant
C) rapidly change
D) become more consistent

E) A) and B)
F) B) and C)

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Your boss,Tom Repicci,has asked you to analyze the airline industry using Porter's three generic strategies.Which of the following companies are using a differentiation strategy?


A) Southwest, Horizon, Frontier, and JetBlue.
B) British Airways, Singapore Airlines, and Virgin Atlantic.
C) Sky Taxi, a rent-by-the-hour personal plane service.
D) All of these.

E) B) and C)
F) C) and D)

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A business strategy achieves a specific set of goals,which include __________.


A) developing new products or services and attracting new competition
B) increasing costs and attracting new competition
C) attracting new customers and developing new products or services
D) All of these

E) B) and D)
F) None of the above

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Which of the following offers an example where Porter's five forces are mostly weak and competition is low?


A) An international hotel chain purchasing milk.
B) A coffee shop.
C) A single consumer purchasing milk.
D) A dog walking business.

E) A) and D)
F) A) and B)

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Porter suggests adopting only __________ of the three generic strategies.

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The Victory Wireless store in Denver is currently offering a fabulous marketing strategy for potential new iPhone customers.Victory Wireless offers customers who purchase an iPhone with a two-year subscription a free OtterBox phone case,car charger,ear phones,and speakers.In terms of Porter's Five Forces,what is Victory Wireless attempting to achieve with this marketing strategy?


A) Increase buyer power.
B) Increase substitute products.
C) Decrease supplier power.
D) Decrease buyer power.

E) C) and D)
F) All of the above

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Identifying competitive advantages can be difficult and explains why they are typically _______.


A) temporary
B) satisfactory
C) terminated
D) unsuccessful

E) C) and D)
F) B) and D)

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If a supplier has high power,what can it do to influence its industry?


A) Charge higher prices.
B) Shift costs to industry participants.
C) Limit quality or services.
D) All of these.

E) A) and B)
F) A) and C)

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The goal of value chain analysis is to identify processes in which the firm can add value for the customer and create a competitive advantage for itself,with a ________ or ________________.


A) focused strategy, product differentiation
B) focused strategy, cost advantage
C) cost advantage, primary value activities
D) cost advantage, product differentiation

E) All of the above
F) A) and D)

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Your boss,Ty Jacob,has asked you to analyze the music industry using Porter's Five Forces Model.Which of the following represents supplier power in the music industry?


A) Established record labels like EMI, Sony, and Universal.
B) Walmart, Target, iTunes.
C) Game systems like Wii and social networks like Facebook.
D) Taylor Swift, Beyonce, The Beatles, and The Rolling Stones.

E) B) and D)
F) A) and D)

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The banking industry has implemented several competitive advantages,including ATMs,online bill-pay services,and electronic statements.Of course,these competitive advantages were quickly duplicated by any competitor that wanted to remain in the banking industry.These are examples of ___________.


A) acquiring new technology products and services
B) hiring new employees
C) reducing expenses
D) gaining invaluable feedback from customers

E) B) and D)
F) C) and D)

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Which of the following offers an example where Porter's five forces are mostly strong and competition is high?


A) A dog walking business.
B) A ski resort.
C) A professional hockey team.
D) All of these.

E) A) and C)
F) A) and B)

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