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A commercial depicts a young son asking his mother why they have to move.The mother's response indicates because Canadians are buying products made in other countries,the boy's father has lost his job.This commercial reflects an attitude of:


A) cultural semiotics.
B) consumer ethnocentrism.
C) protectionism.
D) cultural ethnocentricity.

E) B) and C)
F) A) and D)

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When Google tried to open an office in China to sell its web services and advertising tools,which was eventually shut down,Google was trying to engage in _________________.


A) global competition
B) global benefiting
C) transactional exchange
D) internationalization

E) A) and D)
F) B) and C)

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To become leaders in the world market,countries need related and supporting industries because:


A) suppliers can generate revenue for further investment.
B) they want to eliminate the need to import materials from other countries.
C) clusters of strong suppliers can accelerate innovation.
D) most countries still believe strongly in protectionism.

E) A) and B)
F) A) and C)

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According to economists,protectionism does each of the following except:


A) protects a nation's political security.
B) discourages economic dependency on foreign countries.
C) encourages the development of domestic industries.
D) encourages increased imports in protected industries.

E) C) and D)
F) B) and D)

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World trade flows to and from Canada for goods and services among nations and industries reflect __________________.


A) demand and supply interdependencies
B) holistic trade
C) positive and negative synergistic trade
D) a negative currency exchange

E) None of the above
F) A) and B)

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The PRS group maintains a website that can be used to determine:


A) a list of all companies in each country.
B) whether consumers in different countries like American products.
C) a country's political risk ratings.
D) the tariffs of each country.

E) All of the above
F) A) and B)

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Direct eye contact is viewed positively in North and Latin America,but viewed negatively in Japan.This is an example of:


A) social classes.
B) ethics.
C) values.
D) customs.

E) A) and C)
F) B) and C)

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The U.S.motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the U.S.Harley-Davidson uses:


A) direct exporting.
B) indirect exporting.
C) licensing.
D) contract manufacturing.

E) A) and D)
F) A) and C)

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The importance of e-commerce in global markets is increasing significantly.One of the major reasons is because,online e-commerce offers:


A) the access to significant numbers of buyers
B) the ability to hedge currency exchange rates
C) the inability to offer warranties
D) the inability to sue companies in foreign countries

E) All of the above
F) C) and D)

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Briefly describe the General Agreement on Tariffs and Trade (GATT).

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Several of the world's largest telecommunication equipment makers,including Ericsson (Sweden) ,Nortel (Canada) ,Siemens (Germany) ,and 3Com (USA) ,formed Juniper Networks,Inc.,to build devices to speed global Internet communications.Each of these firms should benefit from their:


A) international competition.
B) tactical relationship.
C) strategic alliance.
D) co-branding strategy.

E) A) and D)
F) C) and D)

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Coca-Cola has adopted a short-message communication tool,similar to Twitter that is more prominent in South East Asia,to disseminate and market their soft-drink products.All of the following are likely reasons that Coca-Cola is using this local communication tool,except


A) the local communication tool has more followers
B) more local soft drink brands use this communication tool
C) Twitter is not well adopted in South East Asia
D) the local communication tool has a small, but loyal following

E) None of the above
F) C) and D)

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A Canadian bicycle manufacturer has formed an agreement with a firm in Thailand for them to build bikes according to detailed specifications.The Canadian firm is operating under which pretense:


A) foreign manufacturing.
B) indirect manufacturing.
C) licensing.
D) contract manufacturing.

E) C) and D)
F) B) and C)

Correct Answer

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