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The substitution effect suggests that when consumers judge product quality by price, they will substitute high-priced products for low-priced products.

A) True
B) False

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The indifference curve in the diagram yields Juan 100 units of utility. If Juan's money income were to increase by 20 percent, the indifference curve would The indifference curve in the diagram yields Juan 100 units of utility. If Juan's money income were to increase by 20 percent, the indifference curve would   A)  shift leftward. B)  shift rightward. C)  become steeper. D)  not be affected.


A) shift leftward.
B) shift rightward.
C) become steeper.
D) not be affected.

E) A) and C)
F) A) and D)

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It is possible for a consumer's indifference curves to intersect.

A) True
B) False

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Assume a diagram in which a budget line is imposed on an indifference map. A consumer will maximize her utility


A) at any point where the budget line and an indifference curve intersect.
B) at either point where the budget line intersects the horizontal and vertical axes.
C) where the budget line is tangent to an indifference curve.
D) where the ratio of the two product prices equals the reciprocal of the consumer's income.

E) B) and C)
F) A) and D)

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Answer the question based on the table below showing the marginal utility schedules for product X and product Y for a hypothetical consumer. The price of product X is $4, and the price of product Y is $2. The income of the consumer is $20. Answer the question based on the table below showing the marginal utility schedules for product X and product Y for a hypothetical consumer. The price of product X is $4, and the price of product Y is $2. The income of the consumer is $20.   When the consumer purchases the utility-maximizing combination of product X and product Y, total utility will be A)  72. B)  84. C)  136. D)  156. When the consumer purchases the utility-maximizing combination of product X and product Y, total utility will be


A) 72.
B) 84.
C) 136.
D) 156.

E) A) and B)
F) B) and C)

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Assume that a consumer purchases a combination of products Y and Z and that the MUy/Py = 25 and MUz/Pz = 20. To maximize utility, without spending more money, the consumer should


A) purchase less of Y and more of Z.
B) purchase more of Y and less of Z.
C) purchase more of both Y and Z.
D) make no change in the quantities Y and Z.

E) A) and B)
F) None of the above

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The table shows an indifference schedule for several combinations of X and Y. The table shows an indifference schedule for several combinations of X and Y.   In moving from combination b to c, the consumer A)  gets 1 unit of X for 1 unit of Y. B)  gets 2 units of X for 2 units of Y. C)  gets 3 units of X for 1 unit of Y. D)  gives up 4 units of X for 1 unit of Y. In moving from combination b to c, the consumer


A) gets 1 unit of X for 1 unit of Y.
B) gets 2 units of X for 2 units of Y.
C) gets 3 units of X for 1 unit of Y.
D) gives up 4 units of X for 1 unit of Y.

E) A) and D)
F) None of the above

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If the price of a good increases, it will tend to make the MU to P ratio for the good rise and the good becomes more attractive to the buyer.

A) True
B) False

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Refer to the diagram. The budget line shift that moves the consumer's equilibrium from point A to point B suggests Refer to the diagram. The budget line shift that moves the consumer's equilibrium from point A to point B suggests   A)  an increase in the demand for product X. B)  a decrease in the demand for product X. C)  no change in the demand for product X. D)  that X is an inferior good.


A) an increase in the demand for product X.
B) a decrease in the demand for product X.
C) no change in the demand for product X.
D) that X is an inferior good.

E) A) and D)
F) A) and B)

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The marginal rate of substitution of beef for chicken is the


A) number of units of chicken the consumer is prepared to give up to obtain one more unit of beef.
B) number of units of beef the consumer is prepared to give up as income falls.
C) number of units of beef the consumer must sacrifice to obtain one more unit of chicken.
D) rate at which units of beef may be exchanged for units of chicken in the market.

E) C) and D)
F) A) and B)

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The theory of consumer behavior assumes that consumers attempt to maximize


A) the difference between total and marginal utility.
B) total utility.
C) average utility.
D) marginal utility.

E) A) and B)
F) B) and C)

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In drawing a particular budget line, money income and the prices of the two products are fixed.

A) True
B) False

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Refer to the diagram. The budget line shift that moves the consumer's equilibrium position from point A to point B suggests Refer to the diagram. The budget line shift that moves the consumer's equilibrium position from point A to point B suggests   A)  an increase in the quantity of Y demanded. B)  a decrease in the quantity of Y demanded. C)  a leftward shift in the demand curve for Y. D)  a rightward shift in the demand curve for Y.


A) an increase in the quantity of Y demanded.
B) a decrease in the quantity of Y demanded.
C) a leftward shift in the demand curve for Y.
D) a rightward shift in the demand curve for Y.

E) A) and B)
F) C) and D)

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Refer to the diagram, in which the downsloping lines are budget lines and I1, I2, and I3 comprise an indifference map. The combinations of products M and N indicated by points 1, 3, and 5 are such that Refer to the diagram, in which the downsloping lines are budget lines and I<sub>1</sub>, I<sub>2</sub>, and I<sub>3</sub><sub> </sub>comprise an indifference map. The combinations of products M and N indicated by points 1, 3, and 5 are such that   A)  all three imply the same level of utility. B)  1 and 5 imply a higher level of utility than does 3. C)  3 implies a higher level of utility than does 1 or 5. D)  the person is indifferent among the three combinations.


A) all three imply the same level of utility.
B) 1 and 5 imply a higher level of utility than does 3.
C) 3 implies a higher level of utility than does 1 or 5.
D) the person is indifferent among the three combinations.

E) A) and B)
F) B) and C)

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Mary says, "You would have to pay me $50 to attend that pro wrestling event." For Mary, the marginal utility of the event is


A) zero.
B) positive, but declines rapidly.
C) negative.
D) positive, but less than the ticket price.

E) B) and C)
F) A) and B)

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The budget line shows all the combinations of two products that the consumer can buy, given money income and product prices.

A) True
B) False

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When total utility is at a maximum, marginal utility is zero.

A) True
B) False

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If the price of a good increases, the substitution effect will


A) always tend to make the quantity decrease, while the income effect could go either way.
B) always tend to make the quantity increase, while the income effect could go either way.
C) go either way, but the income effect will always make the quantity increase.
D) go either way, but the income effect will always make the quantity decrease.

E) A) and C)
F) C) and D)

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As a consumer moves from one point to another along an indifference curve, which of the following is assumed to stay constant?


A) income or budget
B) prices of the two goods
C) total satisfaction from the two goods
D) marginal utility of the two goods

E) A) and D)
F) B) and D)

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If total utility has reached a maximum level, and assuming that diminishing marginal utility already applies, then what will happen as the consumer consumes additional units of the product?


A) Marginal utility of the additional units will be greater than zero.
B) Total utility will turn negative.
C) Marginal utility of the additional units will turn negative.
D) Total utility will increase at a diminishing rate.

E) A) and B)
F) None of the above

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