Question 1

nongovernmental organization that serves its customers but does not have profit as an organizational goal is referred to as a

Accepted Answer

A)   business firm.
B)   nonprofit organization.
C)   subchapter S corporation.
D)   cooperative.
E)   social service agency.F) A) and E)
G) None of the above

Question 2

Market penetration refers to the marketing strategy of

Accepted Answer

A)   selling current products to new markets.
B)   selling new products to new markets.
C)   selling new products to current markets.
D)   selling the same brands in both current and new markets.
E)   increasing sales of current products in current markets.F) C) and D)
G) B) and C)

Question 3

is the marketing term for aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action?

Accepted Answer

A)   market aggregation
B)   product segmentation
C)   customer grouping
D)   market segmentation
E)   mass marketingF) B) and D)
G) A) and E)

Question 4

George Zimmer,the CEO of Men's Wearhouse,is known to the public as the bearded company pitchman who sells suits and sport coats on TV declaring,"You'll like the way you look,I guarantee it!" He also says that to be successful,"You've got to have a company that starts with trust and fairness." He aims to keep his employees happy and loyal.Zimmer is attempting to establish a(n) ___________ for Men's Wearhouse.

Accepted Answer

A)   ethos
B)   mission statement
C)   organizational culture
D)   pathos
E)   behavioral protocolF) C) and D)
G) A) and B)

Question 5

of the most recognized approaches to business portfolio analysis is the Boston Consulting Group's growth-share matrix.Describe this tool and the four quadrants of the matrix.

Accepted Answer

The BCG business portfolio analysis requ...

Question 6

reward to a business firm for the risk it undertakes in marketing its offerings is referred to as

Accepted Answer

A)   shareholders' equity.
B)   profit.
C)   assets.
D)   contribution margin.
E)   goodwill.F) A) and D)
G) B) and E)

Question 7

is an organization's mission? What are some elements of a well-written mission statement?

Accepted Answer

By understanding its core values,an orga...

Question 8

marketing strategy to increase sales of current products in current markets is referred to as

Accepted Answer

A)   market penetration.
B)   market development.
C)   product development.
D)   diversification.
E)   marketing synergy.F) None of the above
G) A) and E)

Question 9

potential stakeholders for the college or university that you attend.

Accepted Answer

Students' answers will vary,but each ans...

Question 10

understanding its business,an organization can take steps to define its __________,a statement of the organization's functions in society that identifies its customers,markets,products,and technologies.

Accepted Answer

A)   core benefit proposition
B)   doctrine
C)   philosophy
D)   mission
E)   code of ethicsF) B) and E)
G) A) and B)

Question 11

Explain what a planning gap is and what is used to close it.

Accepted Answer

A planning gap is the difference between...

Question 12

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Cash cows" are SBUs that are classified as having

Accepted Answer

A)   high market growth rates and high relative market shares.
B)   low market growth rates but high relative market shares.
C)   low market growth rates and low relative market shares.
D)   high market growth rates but low relative market shares.
E)   medium market growth rates and medium relative market shares.F) B) and C)
G) A) and D)

Question 13

__________ is the visual computer display of the essential information related to achieving a marketing objective.

Accepted Answer

A)   marketing metric
B)   output report
C)   marketing dashboard
D)   information screen
E)   corporate dashboardF) B) and D)
G) C) and E)

Question 14

difference between the projection of the path to reach a new goal and the projection of the path of the results of a plan already in place is referred to as the __________.

Accepted Answer

A)   planning gap
B)   contribution margin
C)   points of difference
D)   breakeven point
E)   sales response functionF) None of the above
G) C) and D)

Question 15

Market share refers to

Accepted Answer

A)   the ratio of the profit of the firm to the total profits of all firms in the industry, excluding the firm itself.
B)   the ratio of the profit of the firm to the total profits of all firms in the industry, including the firm itself.
C)   the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, excluding the firm itself.
D)   the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself.
E)   the ratio of the profits of all firms in an industry to the profits of the firm.F) A) and E)
G) B) and D)

Question 16

corporate level refers to the level in an organization where top management

Accepted Answer

A)   develops marketing strategies and tactics for the marketing department to implement.
B)   directs overall strategy for the entire organization.
C)   executes all marketing program actions to ensure consistency of performance.
D)   develops overall sales projections not only for the short term but also for a period of at least two to five years.
E)   supervises the hiring, firing, and training of all marketing department personnel.F) B) and C)
G) C) and E)

Question 17

Competencies include all of the following EXCEPT:

Accepted Answer

A)   profit.
B)   customer service.
C)   technologies.
D)   resources.
E)   employee skills.F) C) and E)
G) C) and D)

Question 18

Profit refers to

Accepted Answer

A)   the point at which a company's assets equal its liabilities plus shareholder equity.
B)   the difference between the list and final price of a product or service.
C)   the money earned when the economic order quantity is minimized.
D)   the money left over after a business firm's total expenses are subtracted from its total revenues.
E)   the total amount of revenue accrued through product sales or service distribution.F) B) and D)
G) B) and C)

Question 19

strategic business unit (SBU) refers to

Accepted Answer

A)   a single product or service identification code used to identify items for strategic marketing planning purposes.
B)   a small number of people from different departments in an organization who are mutually accountable to accomplish a task or common set of performance goals.
C)   a strategic product that has a unique brand, size, or price.
D)   a privately owned franchise under the auspices of a larger group or organization bearing the same name.
E)   a subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers.F) A) and B)
G) B) and E)

Question 20

universities and other educational institutions provide retirement benefits by doubling the percentage an employee pays into the account up to a certain percentage of his or her pay.This provides a wonderful benefit to those who are full-time employees.This is an example of a(n) __________ goal.

Accepted Answer

A)   satisfaction
B)   sales revenue
C)   market share
D)   quality
E)   employee welfareF) A) and D)
G) C) and D)

Exam 2: Developing Successful Organizational and Marketing Strategies

is an organization's mission? What are some elements of a well-written mission statement?

Correct Answer
verified
By understanding its core values,an orga...
View Answer

of the most recognized approaches to business portfolio analysis is the Boston Consulting Group's growth-share matrix.Describe this tool and the four quadrants of the matrix.

Correct Answer
verified
The BCG business portfolio analysis requ...
View Answer

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Cash cows" are SBUs that are classified as having

Correct Answer
verified

is the marketing term for aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action?

Correct Answer
verified

difference between the projection of the path to reach a new goal and the projection of the path of the results of a plan already in place is referred to as the __________.

Correct Answer
verified

marketing strategy to increase sales of current products in current markets is referred to as

Correct Answer
verified

potential stakeholders for the college or university that you attend.

Correct Answer
verified
Students' answers will vary,but each ans...
View Answer

Competencies include all of the following EXCEPT:

Correct Answer
verified

Market share refers to

Correct Answer
verified

universities and other educational institutions provide retirement benefits by doubling the percentage an employee pays into the account up to a certain percentage of his or her pay.This provides a wonderful benefit to those who are full-time employees.This is an example of a(n) __________ goal.

Correct Answer
verified

Market penetration refers to the marketing strategy of

Correct Answer
verified

nongovernmental organization that serves its customers but does not have profit as an organizational goal is referred to as a

Correct Answer
verified

reward to a business firm for the risk it undertakes in marketing its offerings is referred to as

Correct Answer
verified

Explain what a planning gap is and what is used to close it.

Correct Answer
verified
A planning gap is the difference between...
View Answer

Profit refers to

Correct Answer
verified

strategic business unit (SBU) refers to

Correct Answer
verified

__________ is the visual computer display of the essential information related to achieving a marketing objective.

Correct Answer
verified

corporate level refers to the level in an organization where top management

Correct Answer
verified

Correct Answer
verified

understanding its business,an organization can take steps to define its __________,a statement of the organization's functions in society that identifies its customers,markets,products,and technologies.

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

is an organization's mission? What are some elements of a well-written mission statement?

Correct AnswerverifiedBy understanding its core values,an orga...View AnswerShow Answer

of the most recognized approaches to business portfolio analysis is the Boston Consulting Group's growth-share matrix.Describe this tool and the four quadrants of the matrix.

Correct AnswerverifiedThe BCG business portfolio analysis requ...View AnswerShow Answer

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Cash cows" are SBUs that are classified as having

Correct AnswerverifiedShow Answer

is the marketing term for aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action?

Correct AnswerverifiedShow Answer

difference between the projection of the path to reach a new goal and the projection of the path of the results of a plan already in place is referred to as the __________.

Correct AnswerverifiedShow Answer

marketing strategy to increase sales of current products in current markets is referred to as

Correct AnswerverifiedShow Answer

potential stakeholders for the college or university that you attend.

Correct AnswerverifiedStudents' answers will vary,but each ans...View AnswerShow Answer

Competencies include all of the following EXCEPT:

Correct AnswerverifiedShow Answer

Market share refers to

Correct AnswerverifiedShow Answer

universities and other educational institutions provide retirement benefits by doubling the percentage an employee pays into the account up to a certain percentage of his or her pay.This provides a wonderful benefit to those who are full-time employees.This is an example of a(n) __________ goal.

Correct AnswerverifiedShow Answer

Market penetration refers to the marketing strategy of

Correct AnswerverifiedShow Answer

nongovernmental organization that serves its customers but does not have profit as an organizational goal is referred to as a

Correct AnswerverifiedShow Answer

reward to a business firm for the risk it undertakes in marketing its offerings is referred to as

Correct AnswerverifiedShow Answer

Explain what a planning gap is and what is used to close it.

Correct AnswerverifiedA planning gap is the difference between...View AnswerShow Answer

Profit refers to

Correct AnswerverifiedShow Answer

strategic business unit (SBU) refers to

Correct AnswerverifiedShow Answer

__________ is the visual computer display of the essential information related to achieving a marketing objective.

Correct AnswerverifiedShow Answer

corporate level refers to the level in an organization where top management

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

understanding its business,an organization can take steps to define its __________,a statement of the organization's functions in society that identifies its customers,markets,products,and technologies.

Correct AnswerverifiedShow Answer

Correct Answer
verified
By understanding its core values,an orga...
View Answer

Correct Answer
verified
The BCG business portfolio analysis requ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Students' answers will vary,but each ans...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A planning gap is the difference between...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified